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This way manually we can provide them with a link or create a button on the chat bot which encases this link (“/wp-admin/admin-ajax.php?action=wcfm_choose_membership&membership=7999&method=by_url”)

we can make button as below

This is For Platinum Plan

This is For Gold Plan

PLEASE NOTE: 

any how the vendor has to login to his account otherwise even if he clicks this button he will be asked to register again because for renewal his login has to be verified to know he is a gold or platinum subscriber.

with this way the vendor can also upgrade his plan.